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24-Apr-2014 2:27pm PDT  

 

MAKE YOUR MARK - A Short Film Competition presented by the Producers Guild of America and Cadillac

4 Annual: November 03, 2014 to January 24, 2015

  BEST SHORT

 

DEADLINES & ENTRY FEES

Discounted fees apply to projects with pre-purchased Discount Packs, on entry fees greater than 15.00.

All fees will be charged in U.S. Dollar
...but you can display them in these other currencies:

Online Services Offered
Entry Form
Fee Payment
Press Kit
Submission Copy
 
April 23, 2014
Earlybird Deadline
Regular Discounted
Standard Fee 100.00 95.00


May 15, 2014
Regular Deadline
Regular Discounted
Standard Fee 100.00 95.00


June 10, 2014
Late Deadline
Regular Discounted
Standard Fee 100.00 95.00


June 25, 2014
WAB Extended Deadline
Regular Discounted
Standard Fee 100.00 95.00



NOTIFICATION DATE
Approximately 30-Jun-2014


RUNTIME
Shorts: From 3 minutes to 5 minutes


COMPLETION DATE
Projects completed after 01-Jun-2014


PLACE OF ORIGIN
Projects must originate from USA


PREMIERE STATUS
Projects must be a premiere in USA


DISTRIBUTION STATUS
Project must not have distribution


SUBMISSION COPY FORMATS
Online
  Secure Online Screener
Digital VideoNTSCPALSECAM
Other    

SUBMISSION COPY LANGUAGES
Subtitled Dubbed Dialog List
English

EXHIBITION FORMATS
DVD VideoNTSCPALSECAM
DVD
REGION 0    
Media Files
  .MOV (Quicktime)

EXHIBITION LANGUAGES
Subtitled Dubbed Dialog List
English


PRESSKIT REQUIREMENTS
A press kit is required, but only after acceptance.
> Production Still Photos - Digital
> Photo of the Director - Digital
> Biography/Filmography - Director
> Biography/Filmography - Producer
> Biography/Filmography - Writer


PRIZES & AWARDS
This category is a competition.


GRAND PRIZE
One winning producer will receive the following: •Grand Prize Winner's short film will be highlighted in a :30 second Cadillac spot during the ABC telecast of the 2015 Academy Awards. The producer will be credited by name. •Two (2) VIP seats the 2015 Producers Guild Awards (and up to $2,000 towards travel expenses to attend the event in Los Angeles) where they and their project will be recognized. In the event the travel expenses are less than $2,000, Grand Prize Winner will not be awarded the difference.
Sponsor:PRODUCERS GUILD OF AMERICA / CADILLAC


2 RUNNERS UP from TOP 3 FINALISTS
• Recognition through paid advertisements, social and editorial press around the 2015 Academy Awards. Value = Priceless. • Two (2) weekend passes to the 2015 Produced by Conference (early June) to be held at a studio in the Los Angeles area. Value = $1,998.00 • One (1) year subscription to the PGA’s Produced By Magazine. Value = $30.00
Sponsor:PRODUCERS GUILD OF AMERICA / CADILLAC


3 FINALISTS from the TOP TEN SEMI-FINALISTS
•Transportation to and lodging at the Contest Finalist event. Total cost of transportation and lodging may not exceed $1,000. In the event the travel expenses are less than $1,000, Finalist Prize Winner will not be awarded the difference •A $30,000 budget to produce a short film. In the event the actual expenses are less than $30,000, Finalist Prize Winner will not be awarded the difference •Transportation to and lodging in Los Angeles, California during the period of October 9, 2014 to October 25, 2014. Total cost of transportation and lodging may not exceed $3,000. In the event the travel expenses are less than $3,000, Finalist Prize Winner will not be awarded the difference •Access to a Producers Guild of America Mentor •Two (2) weekend passes to the 2015 Produced By Conference (early June) to be held at a studio in the Los Angeles area •A one (1) year subscription to PGA’s Produced By magazine
Sponsor:PRODUCERS GUILD OF AMERICA / CADILLAC
Cash Award Value: 36,028 U.S. Dollar


CATEGORY RULES
MAKE YOUR MARK
A SHORT FILM COMPETITION PRESENTED BY
THE PRODUCERS GUILD OF AMERICA, THE PRODUCERS GUILD OF AMERICA FOUNDATION AND CADILLAC
OFFICIAL RULES


1. CONTEST PERIOD. The Make Your Mark, A Short Film Competition presented by the Producers Guild of America, the Producers Guild of America Foundation and Cadillac (“Contest”) begins April 23, 2014 at 7:00 p.m. Eastern Daylight Saving Time (“EDT”) (4:00 p.m. Pacific Daylight Saving Time (“PDT”), and ends November 3, 2014 5:00 p.m. Eastern Standard Time (“EST”) (2:00 p.m. Pacific Standard Time (“PST”)). The Contest will take place in four phases: (1) the Registration Period which begins April 23, 2014 at 7:00 p.m. EDT (4:00 p.m. PDT) and ends June 25, 2014 at 11:59 p.m. EDT (8:59 p.m. PDT); (2) the Production Period which will take place between June 27, 2014 at 5:00 p.m. EDT (2:00 p.m. PDT) and June 29, 2014 at 8:00 p.m. EDT (5:00 p.m. PDT); (3) the Semi-Finalist Period which will take place between July 29, 2014 at 12:01 a.m. EDT (July 28, 2014 at 9:01 p.m. PDT) and August 11, 2014 at 10:00 a.m. EDT (7:00 a.m. PDT); and (4) the Finalist Period which will begin on October 1, 2014 at 12:01 a.m. EDT (September 30, 2014 at 8:01 p.m. PDT) and ends November 3, 2014 at 5:00 p.m. EST (2:00 p.m. PST).

2. SPONSORS. General Motors LLC, 100 Renaissance Center, Detroit, Michigan 48265 and Producers Guild of America, 8530 Wilshire Blvd., Suite 400, Beverly Hills, California 90211 through the Producers Guild of America Foundation, 8530 Wilshire Blvd., Suite 400, Beverly Hills, California 90211 (collectively, “Producers Guild of America”).

3. ADMINISTRATOR. All Terrain Productions, Inc., 2675 West Grand Avenue, Chicago, Illinois 60612-1144.

4. AGREEMENT TO THE OFFICIAL RULES. By participating in the Contest, all entrants fully and unconditionally agree to and accept these Official Rules (and any amendments thereto) and Sponsors’ and Administrator’s decisions which are final and binding in all matters related to the Contest. Winning a prize (described below) is contingent upon complying with all requirements set forth herein.

5. ELIGIBILITY. The Contest is open only to persons who, at the time of registration, are 18 years of age or older or the legal age of majority in their state of residence, whichever is older and legal residents of any of the 50 United States or the District of Columbia (except residents of Arizona, Colorado, Connecticut, Maryland, and North Dakota). Employees, directors and officers and their immediate families (husbands, wives, brothers, sisters, parents and children and their spouses) and household members (whether or not related) of Sponsors and Administrator and each of their respective parents, subsidiaries and affiliates, and any and all other companies involved in the implementation and execution of the Contest or otherwise associated with the Contest including American Broadcasting Companies, Inc. (collectively the “Contest Entities”) are not eligible to participate or win a prize.

In the event any registration is submitted by a producing team of two (2) individuals, all producing team members must meet the eligibility requirements. Producing teams may consist of no more than two (2) individuals and the producing team members may not change after registration. Each person or producing team submitting a film/video for the Contest is an “Entrant.” The submitted film/video is the “Entry.” Each Entrant, or part thereof, is limited to one Entry. In the event a producing team is named a Finalist, the producing team will be treated as one (1) individual and the team will share the Finalist and/or Grand Prize. Each Entrant must designate one person, 18 years of age or older, as their Entrant Representative (“ER”), and no Entrant may have more than one ER. Only the ER may communicate with the Sponsors/Administrator regarding the Contest and only the ER will receive communications from the Sponsors/Administrator.

6. HOW TO ENTER. During the Registration Period, visit MakeYourMarkCompetition.com (the “Contest Website”) and complete all non-optional fields on the entry form and pay the one hundred dollar ($100) registration fee.

Only 500 registrations will be accepted. No registrations will be accepted after the close of the Registration Period and no registrations in excess of 500 will be accepted. There will be NO REFUNDS if an Entrant improperly registers or must withdraw. Any registrations in excess of five hundred (500) that are incorrectly accepted will be entitled to a refund. Entrants must then complete the Entry, as detailed below, during the Production Period and submit the completed Entry pursuant to these rules. Entries (a) submitted after the Production Period or (b) which fail to meet the criteria set forth below will be disqualified. Disqualified Entrants will receive no refund of the entry fee. In the event there are fewer than 500 registrations, the Production Period will continue with only those eligible registrations received during the Registration Period.

7. PRODUCTION PERIOD FILMMAKING RULES. The following rules apply to each Entrant:

A. Production Period Assignment. All Entrants will be provided the same assignment (the “Production Period Assignment”), and be given exactly fifty-one (51) hours (the “Production Period”) to make and submit an “Entry”. The topic will be posted on the Contest Website MakeYourMarkCompetition.com and on the PGA website producersguild.org commencing at 5:00 p.m. EDT (2:00 p.m. PDT) on June 27, 2014. As a courtesy, the topic will also be sent to the Entrant’s email as identified on the Entry Agreement. Neither Sponsors nor Administrator shall be responsible for any internet or communication malfunctions or problems or any failure of any Entrant to legibly receive any posted or emailed communication. To be considered eligible, all Entries must be properly submitted by the close of the Production Period June 29, 2014 8:00 p.m. EDT (5:00 p.m. PDT). All submissions must be in the short film format. Commercials will not be accepted and Entrants submitting commercials may be disqualified. For purposes hereof, commercials are defined as: an advertising program prepared, done or acting with the sole or chief emphasis: (a) on salability or profit; or (b) of selling goods or services.

B. Times. All creative work must take place during the Production Period. Any creative work in advance of the Production Period is prohibited. Creative work includes, but is not limited to:
(i) Writing;
(ii) Rehearsing;
(iii) Costume/Set Design;
(iv) Shooting;
(v) Editing;
(vi) Sound Design;
(vii) Rendering; and
(viii) Outputting to tape or other media.

C. Footage. All footage must be shot within the Production Period. No stock footage or footage shot or created at another time may be used. Animation and special effects are permitted, but must be created during the Production Period. If the spoken language in the Entry is not English, the Entry must have English subtitles. Still photographs are permitted (so long as not used to create illusion of motion), provided that the Entrant has the rights to them. The photos do not need to be created during the Production Period.

D. Volunteers. All cast and crew must be volunteers.

E. Length. The finished Entry must have a minimum duration of three (3) minutes and a maximum duration of five (5) minutes—not including end credits.

F. Title Card Designation. Before the finished film/video begins, the media must have:

(i) 5 seconds of bars and tone;

(ii) 5 seconds of black;

(iii) A title card with: Entrant name, title and date submitted;

(iv) A title card with: “This film/video made for the Make Your Mark, A Short Film Competition presented by the Producers Guild of America, the Producers Guild of America Foundation and Cadillac.”

(v) 2 seconds of black, followed by the Entrant’s film/video.

G. Credits. Credits at the end of each Entry are limited to a maximum of 60 seconds. End credits must include the words: “This film/video made for the Make Your Mark, A Short Film Competition presented by the Producers Guild of America, the Producers Guild of America Foundation and Cadillac.” Opening credits are considered to be part of the Entry, and therefore count against the five (5) minute maximum.

H. Forms & Formats. Your Entry must be submitted to WithoutABox.com in Digital Upload format only. No other methods of submission may be used. Refer to the WithoutABox website (www.withoutabox.com) for compatible formats.

I. Sound. Maintain sound levels relatively even throughout your Entry. (Uneven sound may be modified to protect the playback equipment.)

J. Contest Releases and SAG/AFTRA. Each Entrant must secure releases for talent, crew, music, images, logos, trademarks and locations and any other applicable releases (collectively referred to as “Contest Releases”), which must be submitted upon request to MakeYourMarkCompetition@gmail.com within thirty-six (36) hours of Sponsors’ or Administrator’s request. (The Contest Release forms can be found on the Contest Website MakeYourMarkCompetition.com). Please include your submission tracking number in the subject line of your email. Sponsors and Administrator reserve the right to request original (non-electronic) copies of the executed Contest Releases. Entrants must collect photocopies of identification (i.e. driver’s license or state identification) from all non-SAG/AFTRA talent. Entrants must provide Sponsors or Administrator with copies of such identification within thirty-six (36) hours of Sponsors’ or Administrator’s request.
SAG/AFTRA talent may be used in the Entry. Entrants utilizing SAG/AFTRA talent must fill out the SAG/AFTRA forms located on the Contest Website. Refer to each SAG/AFTRA form for proper compliance with SAG/AFTRA requirements and for submission instructions.

K. Certification Statements and Entry Agreements. The Entrant must submit a statement with his/her/its completed Entry, certifying adherence to all Official Rules (“Certification Statement”) and an Entry Agreement to MakeYourMarkCompetition@gmail.com. Please include your submission tracking number in the subject line of your email. The Certification Statement and Entry Agreement forms can be found on the Contest Website MakeYourMarkCompetition.com. Failure to submit the Certification Statement and Entry Agreement within thirty-six (36) hours of the submission of the Entry will result in disqualification.

L. Original/Non-Violating. To be eligible for the Contest, Entries must be the original work of the Entrant; Entries (i) must be the original and sole creation of the submitting Entrant, and all right, title and interest including but not limited to the copyright in any Entry, must be owned solely by the submitting Entrant; (ii) may not have been submitted in any other competition, (iii) may not have been published; (iv) may not infringe upon any third party’s rights, including but not limited to, copyright, patent or trademark, or rights of privacy or publicity, or contain material that is or may be considered defamatory, slanderous or libelous, or portray or depict any person, product or entity in a false light; (v) may not include third party logos or identifying trademarks (excluding the logos and trademarks of Sponsors as expressly permitted herein), and may not include non-original music; (vi) may not violate any law, rule or regulation; (vii) may not contain any virus, bugs, or other deleterious material; and (viii) may not contain reasonably offensive content, for example but not limited to, profanity, defamatory statements, words or symbols widely considered offensive to individuals of any certain race, ethnicity, religious, sexual orientation or socioeconomic groups, threats to any person, place, business, or group. Each Entrant warrants and represents that his/her Entry complies with all of those conditions. Any non-complying Entry will subject the Entrant to disqualification in Sponsors’ sole discretion. For purposes of this paragraph, in cases of Entrants of two persons, ownership or creation of one producing team member will be accepted.

M. Notes on Submissions. Nothing other than the Entry, the Entry Agreement, the Contest Releases (upon request) and the Certification Agreement may be submitted. No personal bios, CVs, publicity materials, communications or other items or elements may be submitted. Failure to comply herewith may result in disqualification of your Entry in the sole discretion of Sponsors. Submitted Entries will NOT be returned to Entrant(s). If your Entry does not conform to the submission requirements, it will be disqualified. Also, if your Entry cannot be viewed on the Sponsors’/Administrator’s equipment, it will be disqualified.

N. Compliance with Laws. No law may be broken in connection with the development, creation, filming or submission of the Entry.

O. Ownership. Subject to the limitations set forth in Section 18 and all documents executed by Semi-Finalists and Finalists pursuant to Section 17, Sponsors and Administrator acknowledge that Entrant retains ownership of Entrant’s original content.

P. Compliance. Each Entry and each Entrant’s film/video production and participation must follow all Official Rules.

Q. No Disclosure or Distribution. Entrants may not distribute, use or otherwise publicly display their Entry until August 19, 2014. Failure to comply with this requirement may result in disqualification.

8. ODDS: As this is a contest of skill, as subjectively judged as described herein, winning is dependent upon the perceived quality of entries received and the skill of the individual entrants. Odds of winning the Grand Prize are at least 1:500 (or such lesser number of eligible registrations, if less).

9. SELECTION OF SEMI-FINALISTS.

A. The eligible Entries will be judged by a panel of PGA producers (selected at the discretion of the Sponsors) based on the following criteria:

(i) Creative Merit – 40% - consisting of: story/plot; performances; and entertainment value;

(ii) Technical Execution – 30% -consisting of: picture quality; sound quality; editing & post-production quality; and production value & effects; and

(iii) Execution of the Assignment – 30%
Each Entry will then be awarded a score from 1 to 10, 10 being the highest in each category. Administrator will tally all of the scores for each entry and then rank them according to cumulative score. The ten (10) entries with the highest scores will then proceed to the next round of judging (the “Semi-Finalists”). In the event of a tie, the Entry moving to the next round will be the entry among the tied entries with the higher score in the criterion of Creative Merit. In the event of a further tie, the Entry moving to the next round will be the entry among the tied entries with the higher score in the criterion of Technical Execution. In the event of a further tie, the Entry moving to the next round will be the entry among the tied entries with the higher score in the criterion of Execution of Assignment. If there is still a tie after these tie breakers, then the tied entries will be re-judged and the Entrant whose Entry received the highest overall score based on the criteria set forth above will be the potential Semi-Finalist.

Ten (10) Potential Semi-Finalists and four (4) alternates will be notified by Administrator on or about July 29, 2014. Each potential Semi-Finalist will be notified by phone, email or mail (in the sole discretion of Sponsors or Administrator, as applicable) (“Semi-Finalist Notification”). If any potential Semi-Finalist does not respond to such Semi-Finalist Notification within two (2) business days of the time of issuance, disqualification will result and the alternate Entrant whose Entry received the next highest score will be a potential Semi-Finalist.

Sponsors reserve the right to select fewer Semi-Finalists or Finalists if the quality or quantity of eligible Entries is insufficient. Decisions of judges are final and binding in all respects. Being named a Semi-Finalist, Finalist or Grand Prize Winner is subject to validation and verification of eligibility and compliance with all terms and conditions set forth in these Official Rules.

10. SEMI FINALIST ASSIGNMENT. Semi-Finalists will be required to create a two (2) to four (4) minute Passion Pitch video (“Passion Pitch”) and an up to a 2 (two) page treatment (“Treatment”). Semi-Finalists will receive additional details on the Passion Pitch and Treatment by 8:00 p.m. EDT (5:00 p.m. PDT) on August 4, 2014. Semi-Finalists must resubmit their original Entry and Passion Pitch video in the forms and formats specified below to https://www.hightail.com/u/AllTerrain by August 11, 2014, 10:00 a.m. EDT (7:00 a.m. PDT). Treatments must be emailed to MakeYourMarkCompetition@gmail.com by August 11, 2014, 10:00 a.m EDT (7:00 a.m. PDT). Please include your submission tracking number in the subject line of your email. Neither Sponsors nor Administrator shall be responsible for any internet or communication malfunctions or problems or any failure of any Entrant to receive any posted or emailed communication. The Passion Pitch and Treatment are collectively referred to herein as the “Semi-Finalist Submission.”

A. Forms & Formats.

(i) Passion Pitches and the resubmission copy of the original Entry must meet the following requirements:

(1) File size: Less than 2GB

(2) Video: 1020x720 Max Resolution, 23.976 FPS, 5MBPS Max, Progressive

(3) Audio: AAC, 320 Kbps(Max), 48kHz(Max), Stereo

(4) Format: Quicktime (.mov) H.264

(5) HD video is not currently supported. Semi-Finalists will be able to upload an HD video, but the file will NOT be displayed in HD.

(ii) Treatments must be in MS Word or PDF format.

11. SELECTION OF FINALISTS.
A. Seven (7) celebrity judges will evaluate the Entry and the Treatment based on the following criteria:

(i) Creative Merit – 40% - consisting of: story/plot; performances; and entertainment value;

(ii) Technical Execution – 30% -consisting of: picture quality; sound quality; editing & post-production quality; and production value & effects; and

(iii) Execution of the Assignment – 30%
Each Entry and Treatment will then be awarded a score from 1 to 10, 10 being the highest in each category. The evaluation of the Entry will account for 2/3 of the celebrity judges’ score and the evaluation of the Treatment will account for 1/3 of the celebrity judges’ score for the Entry and Treatment. Administrator will tally all of the scores for each entry and then rank them according to cumulative score.

B. Two (2) representatives of Cadillac Worldwide (“Cadillac”) will judge the Passion Pitch based on following criteria:

(i) Faith in the producer’s ability to complete the project on time and in budget (25%)

(ii) The producer’s creative passion for the project (25%)

(iii) The producer’s creative vision for the project (25%)

(iv) On camera presence, personality, and professionalism (25%)

Each Passion Pitch will then be awarded a score from 1 to 10, 10 being the highest in each category. Administrator will tally all of the scores for each entry and then rank them according to cumulative score.

The Cadillac judges' score will account for 1/3 of the total Semi-Finalist score. The celebrity judges’ scores will account for 2/3 of the total Semi-Finalist score. The three (3) Semi-Finalists with the highest combined scores will proceed to the Finalist Round (“Finalists”). In the event of a tie, the Semi-Finalist moving to the next round will be the entry among the tied entries with the higher score in the criterion of Creative Merit. In the event of a further tie, the Semi-Finalist moving to the next round will be the entry among the tied entries with the higher score in the criterion of Technical Execution. In the event of a further tie, the Semi-Finalist moving to the next round will be the entry among the tied entries with the higher score in the criterion of Execution of Assignment. In the event of a further tie, the Semi-Finalist moving to the next round will be the entry among the tied entries with the higher score on the Semi-Finalist Submission portions. If there is still a tie after these tie breakers, then the tied entries will be re-judged and the Entrant with the highest overall score based on the criteria set forth above will be the potential Finalist.

12. THE FINALIST ROUND. Three (3) potential Finalists will be notified by Administrator on or about August 25, 2014. Each potential Finalist will be notified by phone, email or mail (in the sole discretion of Sponsors or Administrator, as applicable) (“Finalist Notification”). If any potential Finalist does not respond to such Finalist Notification within two (2) business days of the time of issuance, disqualification will result and the Semi-Finalist with the next highest score will be a potential Finalist.

Each Finalist must create a new film (“Finalist Submission”). The requirements for the Finalist Submission will be provided to the Finalists by the Administrator at the time of the Finalist notification (“Finalist Submission Instructions”). The Finalist Submission must be a short film (not a commercial) and must be between 3 minutes and 5 minutes. Finalists will be provided a choice of one of three Cadillac vehicle models for integration into the Finalist Submission (the “Vehicle”). The Finalist (or a Finalist team member or representative) must rent the Vehicle from a designated car rental agency, determined in Sponsors/Administrator’s sole discretion. Finalists (or the renting Finalist team member or representative) must be 21 years of age or older, have current a United States driver’s license and insurance, and sign a safe driver form. Finalists will also have select optional resources made available to them at the YouTube Space LA studio in Los Angeles, California. Additional details and requirements may be provided to the Finalist in the Finalist notification by the Administrator at the time of the Finalist notification. Finalists must also execute additional Contest Releases, Copyright Assignments, and Certification Statements which will be incorporated in Finalist Release forms. Finalist Submissions must also comply with the times, footage, title card designation, sound, and credit requirements set forth in the Finalist Submission Instructions. In the event the Finalist fails to execute the Finalist Release forms within the time specified by Administrator, the Finalist may be disqualified and the Semi-Finalist with the next highest score will be a potential Finalist.

A. Contest Releases and SAG/AFTRA. Each Finalist must secure releases for talent, crew, music, images, logos, trademarks and locations and any other applicable releases (collectively referred to as “Contest Releases”), which must be submitted upon request to MakeYourMarkCompetition@gmail.com within thirty-six (36) hours of Sponsors’ or Administrator’s request. (The Contest Release forms can be found on the Contest Website MakeYourMarkCompetition.com). Please include your submission tracking number in the subject line of your email. Sponsors and Administrator reserve the right to request original (non-electronic) copies of the executed Contest Releases. Finalists must collect photocopies of identification (i.e. driver’s license or state identification) from all non-SAG/AFTRA talent. Finalists must provide Sponsors or Administrator with copies of such identification within thirty-six (36) hours of Sponsors’ or Administrator’s request.
SAG/AFTRA talent may be used in the Finalist Submissions. Finalists utilizing SAG/AFTRA talent must fill out the SAG/AFTRA forms located on the Contest Website. Refer to each SAG/AFTRA form for proper compliance with SAG/AFTRA requirements and for submission instructions.

B. Forms & Formats. Finalist Submission must meet the following requirements:

(i) File size: Less than 2GB

(ii) Video: 1020x720 Max Resolution, 23.976 FPS, 5MBPS Max, Progressive

(iii) Audio: AAC, 320 Kbps(Max), 48kHz(Max), Stereo

(iv) Format: Quicktime (.mov) H.264

(v) HD video is not currently supported. Semi-Finalists will be able to upload an HD video, but the file will NOT be displayed in HD.

C. Submission Deadline. Finalists must submit their Finalist Submission to https://www.hightail.com/u/AllTerrain by November 3, 2014, 5:00 p.m EST (2:00 p.m. PST).

D. Each Finalist will be provided a $30,000 production budget and a $3,000 travel budget. Finalist will also be paired with a Producers Guild of America Mentor and a content creator who is active on the YouTube platform (“Creator on YouTube”). The Producers Guild of America Mentor will be assigned by Sponsors/Administrator in their sole discretion. Finalists will choose their preferred Creator on YouTube from a list provided by Sponsors/Administrator. The order in which each Finalist selects his/her Creator on YouTube will be determined randomly and each Creator on YouTube may only work with one Finalist. Finalists must be available to attend the Contest Finalist event for one day during the period of October 9-25, 2014 in Los Angeles, California. The exact date of the Contest Finalist event will be disclosed by the Administrator at the time of the Finalist notification. Finalists must be available to produce the short film in the Los Angeles, California area during the period of October 9, 2014 to October 25, 2014 for at least one (1) continuous week. In the event a potential Finalist is unavailable during these designated time periods, the Finalist will forfeit the Finalist status and the Semi-Finalist with the next highest score will be designated as a Finalist.

Each Finalist will also be required to sign a declaration and release form (the “Release Form”) confirming compliance with the Official Rules, acceptance of prizes as awarded, without substitution, and releasing and indemnifying the Sponsors, Administrator, their affiliated and related companies, advertising and promotional agencies, the independent contest organization and their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns (collectively, the “Released Parties”) from any liability in connection with a prize or the Contest. The Release Forms must be returned within the time period specified on the Release Form or the prize will be forfeited.

13. FINALIST JUDGING. The Finalist Submissions will be judged by a panel of celebrity judges and Cadillac representatives (selected by Sponsors) based on the following criteria:

A. Eligible Entries will be judged by seven (7) celebrity judges and by two (2) Cadillac judges based on the following criteria:

(i) Creative Merit – 40% - consisting of: story/plot; performances; and entertainment value;

(ii) Technical Execution – 30% -consisting of: picture quality; sound quality; editing & post-production quality; and production value & effects; and

(iii) Execution of the Assignment – 30%

Each Entry will then be awarded a score from 1 to 10, 10 being the highest in each category. Administrator will tally all of the scores for each entry and then rank them according to cumulative score. The Finalist with the highest score will be the provisional Grand Prize Winner. In the event of a tie, the provisional Grand Prize Winner will be the entry among the tied entries with the higher score in the criterion of Creative Merit. In the event of a further tie, then the provisional Grand Prize Winner will be the entry among the tied entries with the higher score in the criterion of Technical Execution. In the event of a further tie, the provisional Grand Prize Winner will be the entry among the tied entries with the higher score in the criterion of Execution of Assignment. If there is still a tie after these tie breakers, then the tied entries will be re-judged and the Finalist whose Finalist Submission received the highest overall score based on the criteria set forth above will be the provisional Grand Prize Winner.

14. PRIZES.

A. Three (3) Finalist Prizes. Each Finalist will receive:

(i) Transportation to and lodging at the Contest Finalist event. Total cost of transportation and lodging may not exceed $1,000. In the event the travel expenses are less than $1,000, Finalist Prize Winner will not be awarded the difference;

(ii) A $30,000 budget to produce a short film. In the event the actual expenses are less than $30,000, Finalist Prize Winner will not be awarded the difference;

(iii) Transportation to and lodging in Los Angeles, California during the period of October 9, 2014 to October 25, 2014. Total cost of transportation and lodging may not exceed $3,000. In the event the travel expenses are less than $3,000, Finalist Prize Winner will not be awarded the difference;

(iv) Access to a Producer's Guild of America Mentor;

(v) A Creator on YouTube pairing;

(vi) Access to YouTube Space LA in Los Angeles for production purposes during the period of October 9, 2014 to October 25, 2014.

(vii) Access to YouTube Space LA Post Editing Suites in Los Angeles for post production editing purposes during the period of October 20, 2014 to November 3, 2014;

(viii) Two (2) tickets to Produced By Conference 2015; and

(ix) A one (1) year subscription to the PGA's Produced By magazine.
Approximate Retail Value (ARV) of each Finalist Prize is $36,028. These are estimated values only. All purchases of props and assets made by Finalist using the production budget (“Finalist Purchases”) will be property of Sponsors after the close of the Contest and the value of these Finalist Purchases will be deducted from the total ARV of the Finalist Prize. The actual value of the Finalist Prize is expected to vary, based on the point of origination, airfare fluctuations, and hotel pricing, and Finalist Purchases. If the actual value of the travel portion of prize is less than stated, the difference will not be awarded in cash, and no such claim will be honored. Finalists are responsible for all travel documents required for travel. Failure to have such documents as needed may result in disqualification in the discretion of the Sponsors. Sponsors are not responsible for flight postponement or cancellation. Except as provided in Section 14(A)(i) above, no travel or lodging will be provided in Los Angeles.

Finalists are responsible for obtaining travel and lodging while utilizing the YouTube Space LA in Los Angeles.

B. One (1) Grand Prize. Grand Prize Winner will receive:

(i) Grand Prize Winner's short film will be highlighted in a :30 second Cadillac spot during the ABC telecast of the 2015 Academy Awards®. The producer will be credited by name.

(ii) Grand Prize winner will also receive up to $2,000 towards travel expenses to attend the 2015 Producers Guild Awards. In the event the travel expenses are less than $2,000, Grand Prize Winner will not be awarded the difference.

Approximate Retail Value (ARV) of Grand Prize is $2,000. ARV of all prizes is $110,084. These are estimated values only. The actual value of the Finalist Prize is expected to vary, based on the point of origination, airfare fluctuations, and hotel pricing. If the actual value of the travel portion of prize is less than stated, the difference will not be awarded in cash, and no such claim will be honored. Finalists are responsible for all travel documents required for travel. Failure to have such documents as needed may result in disqualification in the discretion of the Sponsors. Sponsors are not responsible for flight postponement or cancellation.

15. LIMITATIONS ON PRIZES. Sponsors reserve the right to substitute a prize (or portions thereof) of equal or greater value if prize (or portions thereof) cannot be awarded as described. Sponsors will determine all elements of prizes in its sole discretion. Prizes may not be assigned, transferred, changed or redeemed for cash, except at the sole discretion of Sponsors.

The awarding of any prize is contingent upon full compliance with these Official Rules. Entrants agree to be bound by Official Rules. Entrants understand that Sponsors are not liable for injuries, losses or damages of any kind arising from participation in this Contest and acceptance, possession and use of prize. Sponsors are not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prizes. Decisions of Sponsors are final and binding in all respects. All expenses and costs associated with the acceptance or use of the prize that are not expressly specified in these Official Rules as being part of the prize (including without limitation meals, tips, other unspecified expenses, hotel service charges, or applicable passport, visa and entry/exit fees) are the responsibility of the winner. Prize winners will also be required to complete and return a W-9 Form, including his/her Social Security number, which will be used only for the purpose of reporting the winner’s prize earnings to the United States Internal Revenue Service as required by law.

PRIZES ARE AWARDED “AS IS” WITH NO WARRANTY OR GUARANTEE EXPRESS OR IMPLIED. SPONSORS DISCLAIM ALL AND ANY LIABILITY FOR THE ACTUAL PROVISION, QUALITY OR NATURE OF ANY THIRD PARTY PRODUCT OR SERVICE ACCEPTED BY THE WINNER.

16. NO OBLIGATION TO DISTRIBUTE. Entrants acknowledge that neither Sponsors nor Administrator is liable for any further distribution of the entries or submissions. By entering the Contest, Entrants hereby irrevocably grant to Sponsors and their respective designees, a royalty free, non-exclusive worldwide license to use, reproduce, distribute, create derivative works, perform and publicly display the Entries and all assignments and submissions relating to the Contest, in whole and in part, and to publish or publicize all or part of their Entry, including but not limited to Entrant’s name, likeness and photo, in whole or in part, for advertising, promotional and trade or other purposes in conjunction with this and similar promotions in any and all media now known or hereafter developed, worldwide in perpetuity, without notice or permission and without further compensation, except where prohibited by law.

17. SEMI-FINALIST AND FINALIST RELEASES. Semi-Finalists will be required to execute an affidavit, release and copyright license (“License”), granting Sponsors and Administrator and their subsidiaries, affiliates, advertising and promotion agencies, and those acting pursuant to Sponsors and/or Administrator’s authority a royalty free, non-exclusive, perpetual worldwide license to use, print, publish, broadcast, edit, modify, lift, tag, reproduce, distribute, create derivative works, perform and publicly display in any media now known or hereafter developed and at any time or times the Entry, the Semi-Finalist Submission or other content created by Semi-Finalist pursuant to the Contest, as well as Semi-Finalist’s name, portrait, picture, voice, likeness, and biographical information, for advertising, trade, and promotional purposes without additional consideration, compensation, permission, or notification. Failure to complete and return the License within the time period set by Administrator may result in disqualification. Finalists will be required to execute an affidavit, release and copyright assignment (“Assignment”), assigning all copyright rights in the Finalist Submission to Sponsors. Finalists may not distribute or otherwise use the Finalist Submission without the express written permission of Sponsors. Failure to complete and return the Assignment within the time period set by Administrator may result in disqualification.

18. LIMITED LICENSE. Entrants acknowledge that Sponsors and Cadillac (collectively “Brand Participant”) have provided Entrant an explicit limited license to utilize the brands, logos, trademarks, product images or other assets of Brand Participant solely for purposes of creating content for the Contest. Entrant specifically agrees that at all times before, during, and after the Competition, Entrant will use the Brand Participant’s intellectual property rights solely in connection with the Contest. If Brand Participant later revokes such limited license (which may occur at any time at Brand Participant’s sole discretion), Entrant will make no further use of the Brand Participant’s applicable intellectual property rights (including in any content created by Entrant for this Contest), including, without limitation, Brand Participant’s logos, trademarks, product images or other assets in any media now known or hereafter developed, including but not limited to Entrant’s own website and social media accounts.

19. GENERAL CONDITIONS AND RELEASE. Except where prohibited by law, by participating, each entrant (a) agrees to release Sponsors, Google, Inc., YouTube, LLC, the Contest Entities, and each of their respective parents, affiliated companies, subsidiaries, directors, officers, agents, employees, managers, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Contest, and all of their respective officers, directors, employees, agents and representatives from any and all liability for any claims, costs, injuries, losses or damages of any kind that may occur, directly or indirectly, in whole or in part, by their participation in this Contest, including the unauthorized or illegal disclosure or access to personally identifiable or sensitive information or the acceptance, possession, use, or misuse of any prize or any travel or activity related to the receipt or use of any prize or Entrant’s use of the Vehicle; (b) if selected as a winner of any phase, consents to the use by Sponsors, and each of their respective designees of the winner’s name, hometown, photograph, voice, or other likenesses and prize information for promotion, advertising and marketing purposes in any media or format now known or hereafter devised, throughout the world, in perpetuity, without additional compensation or consideration, notification or permission, unless prohibited by law, and upon request will provide written confirmation of such consent; and (c) ACKNOWLEDGES THAT NONE OF THE CONTEST ENTITIES OR ANYONE ELSE HAS EITHER MADE, OR IS IN ANY MANNER RESPONSIBLE OR LIABLE FOR, ANY WARRANTY, REPRESENTATION OR GUARANTEE, EXPRESSED OR IMPLIED, IN FACT OR IN LAW, RELATIVE TO ANY RESULT OF THE CONTEST OR ANY PRIZE INCLUDING, BUT NOT LIMITED TO, ITS QUALITY OR AVAILABILITY. Neither any of the Contest Entities nor any service providers are responsible for incorrect or inaccurate transcription of entry information, or for any human or other error, technical malfunctions, lost or delayed data or voice transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any online service or website or to complete a telephone call or facsimile transaction, or any other error or malfunction, or late, lost or misdirected mail, or any injury or damage to an entrant’s or any other person’s computer related to or resulting from participation in this Contest. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DAMAGE ANY WEBSITE ASSOCIATED WITH THIS CONTEST, TAMPER WITH THE ENTRY PROCESS, OR OTHERWISE UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR AND THE APPLICABLE CONTEST ENTITIES AND THEIR RESPECTIVE AGENTS RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH ENTRANT OR INDIVIDUAL(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. No failure to enforce any term of these Official Rules shall constitute a waiver of that provision. If for any reason the Contest (or any portion thereof) is not capable of being executed as planned, or in the case of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, action of entrants, technical failures or any other causes that in the opinion of Administrator, Sponsors or any of the applicable Contest Entities, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest (or any portion thereof), Administrator and any of the Contest Entities reserve the right in their sole discretion to disqualify any suspect entry or entrant and to cancel, terminate, modify or suspend the Contest (or any portion thereof). In the event of any cancellation, termination or suspension, notice thereof will be posted at the Website and the determination of the prize winners will be made from among all eligible, non-suspect entries received as of the date of such termination, cancellation or suspension, as Administrator determines in its sole discretion. Entrants not complying with all rules are subject to disqualification. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of an established email account associated with the entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

20. GOVERNING LAW. The Contest shall be governed by and interpreted under the laws of Illinois without regard to its conflicts of law provisions. By participating, each entrant agrees that any and all disputes arising out of or in connection with the Contest shall be resolved in the courts of competent jurisdiction sitting in Chicago, Illinois. Except where prohibited, by participating in this Contest, each entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Contest, or awarding of the prizes, shall be resolved individually, without resort to any form of class action; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Contest but in no event attorneys’ fees; and (c) under no circumstances will any participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions do not allow the limitations or exclusion of liability for incidental or consequential damages, so the above may not apply to you.

21. WINNERS’ LIST. For the names of the winners, please send a self-addressed and stamped envelope to “Make Your Mark Contest”, 2675 West Grand Avenue, Chicago, Illinois 60612-1144. Requests for winners’ names must be received by May 1, 2015. Allow four to six weeks for delivery of the list. Vermont residents may omit return
postage. Winners’ names will also be posted on the Contest Website.

22. AMENDMENTS. These Official Rules, along with Contest eligibility, performance, participation, and prize awarding, are subject to the interpretation, rules, modifications, and decisions of Sponsor and Administrator, who reserve the right to revise, change, suspend or discontinue any aspect of the Contest at any time without claim for damage or recourse of any kind.