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I already have a Web site for my film. Why do I need an Online Press Kit?
Think of your Online Press Kit as your 30-second ad. It's designed to be easy to update (for the sender) and quick to review (for the recipient). Because it's standardized, the festivals that you send it to have already seen one and know exactly how to navigate through it. If they want to find out more in-depth info about your film, they'll go to your site - although the Withoutabox Online Press Kit is pretty exhaustive itself. Also, only at Withoutabox can you submit your OPK with one click to festivals, and have it bundled right there with the rest of your stuff. Remember: It's not just about you but also about the person on the other end!
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